Home Baby brand What do beauty and baby food have in common? They produce a ton of trash

What do beauty and baby food have in common? They produce a ton of trash

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On average, each American produces 1,609 pounds of trash each year – and globally, we produce 2.12 billion tons of trash each year. You read correctly. And when it comes to plastic, 91% of plastic waste has not been recycled.

On a daily basis, many of us try to respect the environment. We recycle. We plant trees. We minimize water consumption. We carpool. But when it comes to waste, current efforts simply don’t make up for the monstrous mountain of waste that is created each year. Sustainability is – often – easier said than done. But some brands are rising to the urgent challenge, solving problems, setting standards, and making meaningful sustainable decisions that are much easier for the rest of us.

Take Pallet per bundle. This beauty startup is leading the sustainable beauty packaging revolution and is on a mission to make beauty reusable. That’s no small feat when you consider all the disposable plastic tubes, pumps, droppers, containers and bottles that are used in a single day in the average person’s beauty and personal care routine. . Disrupting a billion dollar disposable beauty industry, Palette uses innovation, form, function and design to deliver refillable, washable and reusable beauty products to stop disposable beauty in its tracks.

How big is the problem? About 120 billion units (yes billion) of disposable beauty and personal care products are produced every year. If you need a visual of its actual size, that’s enough to fill the entire Pacific Ocean every year. Considering that recent statistics reveal that up to 95% of this packaging is not actually recycled, it doesn’t take long for alarm bells to ring.

By tackling disposable beauty one category at a time, Palette is first tackling a very important subset of the single-use and disposable beauty packaging biggest problem – travel sizes and minis.

Most people don’t know that tiny plastics like single-use travel sizes and minis aren’t recycled at all due to their small size and go straight into our landfills, waterways and oceans. That’s why California and New York have banned travel products in hotels starting in 2023 and 2025 respectively.

Another industry that’s big on single-use items and getting shaken up? The baby food industry. It is expected to reach $96.3 billion by 2027 and does not currently have the same regulations and requirements as its formula counterparts.

What it means: pretty much anything goes when it comes to how the food our little ones eat is packaged and processed, which not only means more waste, but can also lead to brain development problems due to chemicals leaching into sauces and purees.

Brands like Cerebelly are making nutrition a top priority by making veggies the #1 ingredient and cutting back on sugar. The food they offer is non-GMO, 100% plant-based, dairy-free, gluten-free – and they are setting standards where none existed before.

It’s the first and only baby food brand to provide all 16 essential nutrients that are essential for brain development, which in itself is development important enough; but they are also the first children’s food brand to receive the Clean Label Project Purity Award, which is given to products tested for more than 400 contaminants and heavy metals.

While transparency and science are big wins, they also lead the way in working with customers to reduce consumer waste. Through a partnership with international recycling leader, TerraCycle, which specializes in providing recycling solutions for typically non-recyclable waste, Cerebelly has reached a milestone of 100,000 recycled baby food pouches and, starting By Earth Day 2022, Cerebelly’s waste collection is expected to reach 110,000 bags. recycled.

Terracycle also hopes to help other baby food brands. Gerber currently has a recycling program with Terracycle to postal packaging that otherwise cannot be recycled through local municipal programs. With prepaid shipping labels, you can send your packaging for reprocessing. It’s a beginning.

Thanks to companies like Terracycle, more than 200 trillion people around the world now recycle, and they ultimately aim to be able to “recycle everything” – a noble goal worth pursuing.

Recycling reduces the amount of raw materials needed to be processed, thereby reducing air and water pollution. It also positively affects climate change by saving energy and thereby reducing greenhouse gas emissions.

It is vital for companies to contribute to the sustainability of our planet. And while many of us do our best through sustainable habits, we want – and should – try to do more and support brands that don’t just solve problems, but set the standards. follow in the future. As a mom of little ones and a woman who loves bold lips from time to time, I keep an eye out for ways to cut down on my waste.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.