Two iconic New York brands are launching the “Classic Cup of Joe’s Vacation campaign to celebrate the 75th anniversary of Bazooka® Bubble Gum
NEW YORK , November 7, 2022 /PRNewswire/ – Bazooka Bubble Gum® is giving New Yorkers something to chew on this holiday season! The iconic New York brand of gum based and New York Coffee house Birch Coffee today announced the “Cup of Joe” coffee collaboration, celebrating the confectionery brand’s 75th anniversary.
Nothing says “classic” like a great cup of joe, and the start Monday, November 7, 2022 during the holiday season, Birch Coffee locations will be offering a limited-edition “Classic Cup of Joe” coffee blend, packaged in Bazooka’s signature red, white and blue graphics, available for purchase in-store and online. Perfect for you and the coffee lover on your holiday gift list.
Plus, in homage to the quintessential comic book pricing program, customers can redeem Bazooka® Comics for a Free cup of coffee at all 10 Birch Coffee House locations from November 7-21, 2022. Customers will also be able to see and interact with Bazooka Joe as he comes to life at Birch Coffee locations through a variety of visual displays during the campaign period.
“We wanted to cap off our one-year anniversary with an event at New York City where Bazooka® was launched and where our headquarters are still located today,” says Rebecca SilberfarbVice President of Brand Marketing, Bazooka® candy brands. “Birch Coffee and Bazooka Bubble Gum® share a mutual respect for the classics, and this partnership offers customers a chance to rediscover our heritage while tasting our future with this combination of the two ‘Joe’s.’
“I have very fond memories of putting a piece of Bazooka Bubble Gum in my mouth while laughing at comic books as a kid with my dad,” says Paul Schlader birch coffee. “This collaboration is a trip down memory lane for us and for our customers.” Jeremy Lyman of Birch Coffee also adds “Our whole brand concept is based on the simpler things in life, a cup of coffee and a good conversation; and what better way to do that than to collaborate with an iconic brand like Bazooka® and to bring customers the classics of life: a cup of Joe and a comic strip of Joe.”
There’s nothing like it New York City during the festive season – as the typical concrete jungle transforms into a wintry paradise of twinkling lights, winter markets and holiday stalls. The magic of Big Apple holidays tends to make even the toughest New Yorker feel like a kid again, and the partnership between Birch Coffee and Bazooka® Bubble Gum brings out that nostalgic feeling.
This collaboration mark one numerous initiatives celebrating the 75th anniversary of Bazooka Bubble Gum. Bazooka® encourages fans to follow his social networks @TheRealBazookaJoewhere fans can follow the anniversary festivities, including fun giveaways, promotions and more 75th anniversary information, including the premiere of a new short documentary that showcases the history of Bazooka® Bubble Gum.
About Bazooka Candy Brands:
Bazooka candy brands is a division of The Bazooka Companies, Inc. and produces high-quality, iconic candies: Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop and, of course, Bazooka® chewing gum. For more information, visit www.bazookacandybrands.com.
About Birch Coffee:
Birch Coffee was founded in 2009, when specialty coffee was just beginning to make a splash in New York City. Paul and Jeremy, the brand’s founders, quickly realized that their 30+ years of experience in utility service was ultimately what would separate Birch Coffee from other stores in town. The focus has always been “people first, coffee close” and always will be. The people we communicate with remind us daily why we got into the coffee business.
SOURCE Bazooka Candy Brands