Home Kid toys Netflix has launched “Kids Mystery Box” to help parents discover new content for children

Netflix has launched “Kids Mystery Box” to help parents discover new content for children


Netflix has come up with a new feature to help parents introduce new content to their children: the Netflix Kids Mystery Box. The new feature will allow parents to click a button to be presented with a new kid-friendly movie or show that has not yet been watched by their child.

“Kids are drawn to what they like — their favorite toys, foods, songs — and it’s hard to get them to try something new. So today we’re launching a new Mystery Box feature on TVs around the world to provide a fun and safe space for kids to check out their next favorite series and movies or reconnect with a familiar face – whether it’s a a comedy series in a beloved franchise like Boss Baby: Back In The Crib or an animated adventure featuring a whole new cast of lovable characters like Back to the Outback,” said TJ Marston, Director, Product Innovation – Kids and Family, at Netflix, in a press release.

The process to take advantage of this new feature is quite simple. You can follow these steps to use the Kids Mystery Box:

#Sign in to Netflix with a “Kids” profile

#Find the “favorite line” at the top of the homepage

#According to Netflix, this line is character-driven to help kids connect with characters more easily

#Hover over the glittering “Mystery Box” tile with a question mark on it to discover a title that hasn’t been watched with the account yet.

Hover over the “Kids Mystery Box” thumbnail in the favorites row. (Image credit: Netflix)

This isn’t the first time that Netflix has launched a new feature aimed at making it easier to discover age-appropriate content for kids. In July last year, the streaming platform introduced a new “Top 10” line for age-restricted profiles that featured the most popular children’s content in the user’s country.

At the same time, the company also introduced bi-weekly summary emails for kids that were sent to account holder emails with at least one Kids account set up. These emails included recommendations based on the child’s favorite shows and movies, printable coloring sheets, and activities based on the child’s favorite character, themes, or main characters that showed the types of programs that your child enjoys the most and tips on how to use Kids features on Netflix.