Home Baby brand Kylie Jenner launches ‘clean and vegan’ baby line

Kylie Jenner launches ‘clean and vegan’ baby line

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Kylie Baby’s wait is almost over.

Reality star turned cosmetics entrepreneur Kylie Jenner is launching her own line of “clean and vegan” products for the whole family. The collection will be available for purchase starting at 9:00 a.m. PT (9:00 p.m. GST) on Tuesday.

“We put so much love into it, we’ve been working on it for what seems like an eternity at this point and it was just a dream to make clean, vegan baby products for you guys, that obsesses me,” Jenner , 24, said on her Instagram Story.

The collection of baby products includes a bubble bath, moisturizing lotion, and mild shampoo and conditioner. They are presented in a light blue and pink packaging, decorated with clouds.

The products are also pediatrician tested, hypoallergenic and free of gluten, fragrance, cruelty, parabens, sulfates and silicones, according to the brand’s website.

Jenner’s daughter Stormi Webster, 3, is featured in social media promotions ahead of launch.

The reality TV star also announced on September 7 that she was expecting her second baby with her rapper partner, Travis Scott, 30.

Ahead of Kylie Baby’s launch, Jenner revealed that the collection has been in the works for “over three years.”

“When my daughter was born I was working on developing Kylie Skin and started researching baby skin care products and ingredients because I wanted to make sure I put gentle products on her skin. , clean and safe that followed the fundamentals of my skin Kylie.… vegan, cruelty-free, gluten-free, paraben-free and sulfate-free, etc, “she wrote on her website.

“Kylie Baby was my way of creating products that I could develop from scratch to be exactly what I wanted for my babies, so you could have our favorite formulas tested and approved for yours.

“Bath time has always been our special moment together and my favorite part of the day. It’s so amazing for us to now have these products that my daughter helped me create, to make our bath time. even more special, ”she says.

Jenner is one of the stars whose portraits will be on display at Madame Tussauds in Dubai, which is due to open to the public on Thursday, October 14.

Updated: September 28, 2021, 12:34 PM


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