GREENVILLE, NC (WITN) – As a nationwide baby formula shortage enters its eighth month following supply chain shortages and recalls, an East Carolina resource is reminding mothers of a alternative.
Inside the Happy Girls Bras store in Greenville, in addition to many bras, is a special piece in the back for breastfeeding mothers.
According to the U.S. Census Bureau’s Household Pulse Survey, about 33% of U.S. families were still struggling to find formula in September. Even before the nationwide shortage of infant formula, the Happy Girls Bras shop provided an opportunity to help mothers in the community.
In 2012, when the store opened, it included a breastfeeding room in the back with the supplies a mother needs to care for her baby.
“So we have people coming in almost every day to use the breastfeeding room,” said Erica Russell, store owner Happy Girls Bras. “With the shortage of infant formula, I have seen more mothers, especially new mothers, first-time mothers come to learn how to feed their babies and a place where they can be comfortable while they learn.”
At Happy Girls Bras, Sophie Szymeczek, International Certified Lactation Consultant, is available to meet and provide free consultation on breastfeeding goals and challenges. Szymeczek says breastfeeding isn’t as easy as it looks.
“It’s hard. I’ll be the first to say it’s not always the easy road it looks like in a movie,” Szymeczek said. they need to feed their baby unless they do it themselves is kind of a motivating factor. He is always there.
Christina Hardee, a mother from Greenville, often uses the store’s facilities. Hardee says she wanted to breastfeed for the natural antibodies that come from milk but struggled.
“So I appreciate it because there is a very comfortable back room. He has a really nice rocking chair and make sure he’s comfortable,” Hardee said. “I’m able to weigh him in and make sure he’s got enough because we struggled with a lip tie and a tongue tie at the start”
Again, this room is a community resource for local moms or moms traveling to the area. If you would like to schedule a consultation, you call the store directly at (252) 364-8729.
“We want to help mothers achieve their goals,” Szymeczek said.
Another resource for nursing-friendly businesses is the North Carolina Breastfeeding Coalition website. It provides a list of businesses throughout the Tar Heel State.
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