Home Babies needs Gerber Baby Isa: the company unveils its new “spokesperson”

Gerber Baby Isa: the company unveils its new “spokesperson”

0

Gerber has revealed the winner of its 12th annual photo search and the next Gerber spokesperson for 2022.

Little Isa Slish from Oklahoma won the award for her infectious smile.

Baby Isa will serve on Gerber’s Executive Committee as Honorary Chief Growth Officer (CGO).

Part of her role will be working with Gerber to test baby food products before they hit the market.

She will also give “advice” to Gerber leaders on what the next generation of babies need for the future.

But Slish was a special baby even before she was selected as the 2022 Gerber baby.

“We found out when I was 18 weeks pregnant that Isa would have been born without a femur or fibula in her right leg,” said Meredith Slish, Isa’s mother. “We hope Isa’s story can raise awareness of the differences between the members and create greater inclusion for kids like her. Because, just like Isa, they too can be or do whatever they want!

Gerber will also match the $25,000 cash prize awarded to Slish’s family with a donation to March of Dimes. The money will support their child and maternal health programs.

Slish also received free Gerber products for up to a year, $1,000 for a wardrobe provided by Gerber Childrenswear, the opportunity to be featured on all Gerber social media and marketing campaigns for a year, and a $1,000 gift card to ezpz to purchase utensils and dishes.

Our journalism needs your support. Please subscribe today to NJ.com

Katherine Rodriguez can be reached at [email protected]. Do you have any advice? Tell us at nj.com/tips.