Home Baby brand Gerber baby contest 2022: The search for Gerber’s next face has begun

Gerber baby contest 2022: The search for Gerber’s next face has begun


Is there an adorable baby in your life who could become a model? Gerber might just have a job for them.

Gerber launched its 2022 search for the next face of Gerber products with its annual contest for a baby to represent the brand.

Since 2010, the company has organized the annual competition, which includes a cash prize of $25,000.

“Not only will the winner serve as the 2022 Spokesbaby, but the little grower will also step into the tiny, but formidable, shoes of Gerber Chief Growth Officer Zane Kahin to become the second baby in the brand’s history to win the coveted C-suite title,” the company said in a statement.

To be eligible, potential Gerber babies must have the following characteristics:

  • A natural gift for making people smile
  • belly full of laughter
  • The passion to be the center of attention
  • Between 0 and 48 months
  • Must demonstrate an irresistibly fun and expressive personality

This year’s contest is special because Gerber has announced that he will match the winnings by donating to the March of Dimes maternal and child health programs.

To enter the contest, parents and legal guardians can enter their baby’s picture here. All photo submissions must be received by April 14 at 11:59 a.m. ET.

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