Home Baby brand Gabrielle Union and Dwyane Wade Launch Melanin-Rich Baby Skin Care Brand

Gabrielle Union and Dwyane Wade Launch Melanin-Rich Baby Skin Care Brand


Dwyane Wade and Gabrielle Union have become parenting goals with their cute videos of Kaavia aka “Shady Baby” on Instagram and the admirable way they support their transgender child Zaya.

Today, the dynamic duo launched a baby care line called Proudly, a “first of its kind sustainable baby care brand” that focuses on melan skin tones.

“We are delighted to officially announce our new baby business, Proudly. As we continue to work together on new projects, our goal is to always focus our work on the change we want to see while standing up for diversity, equity and inclusion, ”the couple said in a statement.

“With Proudly, we pride ourselves on having a product line that meets the unique skin care needs of children of color that are so often overlooked in the mass market.”

Wade is a former basketball player. His wife, Union, is widely known as an actress and author.

“Today @dwyanewade and I announce our new baby: PROUD. @theproudlyco is a daily baby care line created specifically for melancholic skin. We are truly diverse and representative and couldn’t be more proud of it. # proudly, ”@gabunion posted on Instagram.

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@ProudlyCo’s Instagram account is parked on social media, in preparation for content additions. The brand is described as “an everyday baby care line created specifically for melan skin tones.”

Taking an internet trip to the website, pridelycompany.com, leads to a message informing visitors that a Proudly launch will take place in the future. The Wades are keeping many details under wraps, but teasers are circulating the internet here and there.

The couple’s journey to become parents together has not been easy. In 2017, Union-Wade’s book “We’re Going to Need More Wine” was released. The subject of infertility struggles was included in the brief.

Image – Facebook

“I had eight or nine miscarriages,” Union, 44, writes in the book, as reported Peoplee. “For three years my body was trapped in trying to get pregnant – I was either about to enter an IVF cycle, in the middle of an IVF cycle, or just leaving a cycle. of IVF. “

The couple now share a child named Kaavia James. Wade is also the father of other children.


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