Of May 31st, 8 p.m. at June 1, 8 p.m., sales generated by JDDJ and JD’s Shop Now service increased 175% year over year. Sales of a number of categories increased more than 2x year-on-year, including mobile phones, computers, apparel, beverages, mother and baby, home appliances, pets and personal cleaning.
JDDJ and JD’s Shop Now service have operated more than 150,000 offline stores, in more than 1,700 committed cities and counties, to provide consumers China with products in all categories, deliverable in one hour.
On-demand commerce has become a key driver of omnichannel growth for offline retailers and brands. On the first day, online sales of physical retailers such as Decathlon, Zhongbai Supermarket, Jiarong Supermarket, Wangzhongwang Market, increased more than 200% year-on-year. Rainbow Supermarket and Sofly participated in JD618 for the first time and also experienced significant growth.
Well-known brands also saw strong growth on JDDJ and Shop Now. Day one sales from brands like Unilever, Yili, Apple, Huawei, Honor, Dell, Xiaomi, Haier, Hisense, Estee Lauderincreased more than 2 times year-on-year.
During this JD618 big promotion, JDDJ upgraded the live broadcast program and launched the “Thousand Stores Live Shopping Carnival”. By collaborating with more than 22,000 physical stores, the number of viewers exceeds 1.5 million in a single broadcast.
Besides products, consumers can also enjoy convenient services such as housekeeping, laundry and shoe washing on JDDJ and Shop Now. On day one, JD’s self-contained housekeeping order volume was up 248% year-on-year, and laundry service was up 233% year-on-year.
About the Dada Group
Dada Group is a leading on-demand local delivery and retail platform in China. It operates JDDJ, one of China the largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual shippers across various industries and product categories . The company’s two platforms are interconnected and mutually beneficial. The Dada Now platform enables a better delivery experience for participants on the JDDJ platform through its easily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders for the JDDJ platform is increasing the order volume and density for the Dada Now platform. In June 2020Dada Group began trading on the Nasdaq Global Market, under the symbol “DADA”.
About the cooperation between Dada Group and JD.com
In October 2021, Dada Group and JD.com jointly launched the Shop Now service and “Nearby”, a new tab on the JD.com app homepage, which were designed to connect customers to nearby offline stores . The new activity was globally carried out by Dada Group. The Shop Now service enhances Dada and JD’s on-demand location-based retail capabilities to provide one-hour retail and delivery services to consumers and partners. By clicking on the new Nearby tab, JD’s approximately 570 million users will have the ability to discover offline stores within 3-5 kilometers of their shipping address with a wide range of product offerings.