While shopping for yourself is fun (and boy, is it fun), there is something to buy for the little people in your life, whether it’s your own child, niece or nephew, or a referral, who takes retail therapy to the next level. And surely the best kind of retail therapy is shopping for children’s clothes.
We’re pretty sure it’s because of the miniature nature of these garments – tiny slippers, tiny jumpsuits and micro dresses – that get us add to cart so quickly. And it’s all the fashion designers, like Stella McCartney, Rejina Pyo and Charlotte Knowles, creating children’s lines all infused with the style and sparkle of their mainline collection.
Alongside fashion’s biggest names (hello The Row and Burberry), one can’t ignore high street staples such as M&S, Arket and John Lewis, whose practical kidswear will go the distance. Additionally, independent brands like floral threadsPolarn O. Pyret and vintage shop And they wear means the child in the wardrobes of your life starts out as green as they want to go.
So whether you’re looking for bold, loud hues or classic shapes and natural tones, these are the best brands of clothing for children and babies to shop now.
Age range: 4-10 years old
School sets from Shushu/Tong are super cute and exclusive to SSENSE.
BUY SHUSHU/THONG CHILDREN
Age Range: 4-9 years old
A modern brand for fashion-forward kids with coats, jackets, knitwear, dresses and more.
SHOP REISS KIDS
Age range: 3 months – 12 years
The luxury Italian fashion house now caters to babies and kids, offering everything from sneakers, coats and t-shirts to rompers, accessories and more.
SEE THE DOLCE & GABBANA CHILDREN
Age range: 3 months – 6 years
An award-winning vintage-style children’s brand selling cashmere and Liberty print clothing.
OLIVIER SHOP LONDON
Age range: 10 years old
Your favorite high street brand for Scandi, minimal outfits also create them in miniature – and they recently launched gender-neutral collections.
KIDS MARKET SHOP
BABY MARKET SHOP
Age range: 4-10 years old
Be prepared for the high price of these cashmere pieces, because with The Row’s mainline, it’s definitely something to behold. That said, you won’t find such quality anywhere else.
SHOP CHILDREN OF THE LINE
Age range: 2-12 years old
If your little ones already show a penchant for smarter style, take a direct look at Thom Browne’s new collection of children’s clothing.
SEE THE THOM BROWNE CHILDREN
Age range: 0-10 years old
With everything from homewares to adorable children’s clothes, H&M is truly a one-stop-shop for stylish pieces at affordable prices.
SEE H&M KIDS
SHOP H&M BABY
Age range: 0-11 years old
This Swedish children’s clothing brand succeeds every time, both in terms of style and durability.
SHOP MINI RODINI
Age range: 3-14 years old
Burberry has created classic and fun investment pieces for kids – ones to keep.
SEE THE BURBERRY CHILDREN
Age range: 0-12 years old
An 80-year-old Swedish children’s fashion brand, which uses organic cotton and focuses on sustainability.
FLEECE SHOP O. PYRET
Age Range: 2-10 years old
The Australian cult brand has expanded its line of flowing, floral dresses to now include kids. Mom and I are a perfect match.
BUY ZIMMERMANN KIDS NOW
Age range: 0-16 years old
One of the greenest and most transparent stores on the high street, M&S designs useful and well-made children’s clothing.
SEE M&S KIDS
Age Range: 2-7 years old
Rejina Pyo kids specializes in wearable and fun pieces using organic, upcycled and upcycled materials.
BUY REJINA PYO KIDS
Age range: 3 months – 10 years
The bold style of the British designer translates perfectly into children’s clothing. We are particularly seduced by its combinations.
SEE THE STELLA MCCARTNEY CHILDREN
Age range: 0 – 14 years old
Like M&S, John Lewis is a British staple that has all your baby and children’s clothing needs.
SHOP JOHN LEWIS BABY & KID
Age Range: 2-10 years old
For fans of the hype, these bold and bright Balenciaga designs ensure your child is the coolest on the block.
SEE THE BALENCIAGA CHILDREN
Age range: 3-12 years old
Self-Portrait has created a wonderful line of formal wear for children, ideal for birthdays and Christmas.
BUY SELF PORTRAIT CHILDREN
Age Range: 0-8 years old
Using only found materials, Central Saint Martins graduate Chopova Lowena has created a funky and fun collection of baby and children’s clothing.
SHOP CHOPOVA LOWENA KIDS
Age Range: 4-10
Adored by Kylie Jenner and Dua Lipa, Charlotte Knowles’ poptastic outfits are also available in minis.
SEE KNWLS CHILDREN
Age range: 0-12 years old
Babies deserve the best too, so why not get them used to the glories of cashmere from day one? The slow fashion brand has been delighting parents and children for more than 20 years and now also has a stand-alone store at Burlington Arcade.
BUY CASHMIRINO NOW
Age Range: 0-7 years old
One of the coolest kids and baby clothing brands out there, Ando Stores also creates matching outfits for moms. Too cute.
SEE ANDO STORES
Age range: 4-10 years old
Beyoncé’s favorite moon print is now available for kids with the Marine Serre Miniature collection.
SHOP MARINE GREENHOUSE MINIATURE
Age Range: 0-7 years old
Your love of vintage doesn’t have to stop with you, thanks to this vintage children’s clothing seller.
SHOP AND THEY WEAR
Age range: 0-6 years old
These made-to-order bloomers, available in Liberty fabrics, make adorable gifts.
SHOP FLORAL THREADS
Marguerite Murray
digital writer
Daisy Murray is the digital editor at ELLE UK, writing from vintage shopping to Melania Trump and everything in between.
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